I Sell Dresses
But that is not my business
My part-time pizza delivering job gives me plenty of time to myself. Sometimes I listen to music while I drive. Sometimes I listen to news radio or sports radio. Sometimes I just stick my iPhone into the external jack of the car stereo and let Pandora do the rest.
But every now and then I pop a book on CD or CD audio program into my stereo and listen as I drive delivering pizzas. Last month a friend of mine, who knows of my entrepreneurial spirit, suggested a book to me. It's called The E Myth Revisited. BTW, it's a sequel to the original The E Myth.
If you are interested in reading for yourself you can find the book by clicking right here. Or learn more about the author and his program by clicking right here
By the way, that does not mean that I endorse the above-mentioned program and/or book. I just wanted to share and I am making no money from sharing. It's just good old fashioned word of mouth advertising.
So again I ask myself, "What business am I in?" I don't really have much background in women's fashions because, well, I'm not a woman. And if you've read my earlier blog posts than you know that I didn't start out by selling dresses.
Here is what I want to sell
What I really want to do is sell furniture and home decor products from Thailand.
And a lot more...
But that's not what I want to be known for. Everybody sells furniture and home decor. Everybody claims that they have the best, or the most, or the cheapest, or something else that will get you inside their store to buy their goods.
I don't want to be in the home decor business. I don't even want to promote my business as furniture and design...although my background, technically, is interior design. Like my website says, We find the cure for boring dwelling spaces. We find the cure for boring. Period.
What big businesses are so good at is converting the process of finding a place to rest your buns into something insignificant. Furniture, home decor, case goods, and the like are all now mass produced with machines that manufacture to specific dimensions based on some type of algorithm appropriate to your own needs. Materials are cheap plastics and vinyls upholstered over plywood or composite wood.
And it's not just the manufacturer's fault. Furniture stores are so huge now that they have stores within stores. You walk through the bedroom department, to the kitchen department, to the living room department, to the game room or movie department passing arm chairs by the dozen. It's not always bad to have so many options available to you. After all, the concept of variety has worked out fairly well for Baskin Robbins.
But when you see item after item and the only difference between any of them is the dye lot when changing colors it gets a little boring. Yawn. How about something with style, substance, and a story to go with it?
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If you are the kind of person who walks into a room and falls in love with it because it says something then you are the person I am trying to talk to. You are the person passionate about life, passionate about history or culture, passionate about passion without rhyme or reason.
My business is to cure boredom. My business is to let the awesomeness that is uniquely you find a place to sit down and hang out. My business is to give you a new way of seeing the place you call home...or office...or anywhere else. And business is pretty damn good.If you are interested in reading for yourself you can find the book by clicking right here. Or learn more about the author and his program by clicking right here
By the way, that does not mean that I endorse the above-mentioned program and/or book. I just wanted to share and I am making no money from sharing. It's just good old fashioned word of mouth advertising.
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| A tiny weeny bikini's best friend Picture altered for affect so don't worry most sundresses are not that transparent |
So again I ask myself, "What business am I in?" I don't really have much background in women's fashions because, well, I'm not a woman. And if you've read my earlier blog posts than you know that I didn't start out by selling dresses.
Here is what I want to sell
What I really want to do is sell furniture and home decor products from Thailand.
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| Rugs |
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| Fabrics |
 |
| Decorations |
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| Light Fixtures |
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| Leathers |
And a lot more...
But that's not what I want to be known for. Everybody sells furniture and home decor. Everybody claims that they have the best, or the most, or the cheapest, or something else that will get you inside their store to buy their goods.
I don't want to be in the home decor business. I don't even want to promote my business as furniture and design...although my background, technically, is interior design. Like my website says, We find the cure for boring dwelling spaces. We find the cure for boring. Period.
What big businesses are so good at is converting the process of finding a place to rest your buns into something insignificant. Furniture, home decor, case goods, and the like are all now mass produced with machines that manufacture to specific dimensions based on some type of algorithm appropriate to your own needs. Materials are cheap plastics and vinyls upholstered over plywood or composite wood.
And it's not just the manufacturer's fault. Furniture stores are so huge now that they have stores within stores. You walk through the bedroom department, to the kitchen department, to the living room department, to the game room or movie department passing arm chairs by the dozen. It's not always bad to have so many options available to you. After all, the concept of variety has worked out fairly well for Baskin Robbins.
But when you see item after item and the only difference between any of them is the dye lot when changing colors it gets a little boring. Yawn. How about something with style, substance, and a story to go with it?
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| A picture of my adorable son at age 1 |
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| A picture of an oil on canvas painting of my son that proudly displays in my own home |
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If you are the kind of person who walks into a room and falls in love with it because it says something then you are the person I am trying to talk to. You are the person passionate about life, passionate about history or culture, passionate about passion without rhyme or reason.
My business is to find a better way...
What I don't have is the money to launch it like a space rocket. Those who have read my blog have already know. If you are new to my blog let me answer your question. I am selling sundresses as a way to raise capital so that everything we've just mentioned can actually happen. And here's the good news. I am offering an irresistible offer to all who feel the same way that I do. I am introducing a loyalty program that will, literally, blow your socks off. I am introducing the $5 sundress. Here's how it works.
# is a symbol used by Twitter. If you have already bought a sundress (or two) and if you have a Twitter account then send a tweet about your dress. It could be as simple as "I bought a sundress from @importblue" By the way, that's my Twitter handle. Of course, it could be a little more creative. I'll explain why in just a moment. If you have yet to buy a dress then you could tweet something like "I want to buy a dress from @importblue" Each tweet will qualify you for the $5 sundress. That's 80% off the retail price. And that's not just for one dress. That's for all dresses you will ever buy from Blue Orchid Imports from now until the end of time. Sound irresistible yet?
It gets even better. There's a reward for the person who has the most creative tweet and/or the most creative hashtag. You could hashtag something like #IfoundAbetterWay to buy sundresses from @importblue, or #MyDressIsNotBoring @importblue or anything else creative. The hashtag rules are simply this. It has to contain the words "boring," "cure," "business," or "better way" in it. The reward is a year's worth of free dresses. That's 100% off the retail price. Irresistible? I think so...and I think you think so, too.
Creativity is key. Include a photo in your tweet (yes, Instagrams that are linked to Twitter will count as long as they include the proper hashtags) to increase the activity. You could tweet a picture of yourself in a sundress, a picture of a day at the beach or at the pool and how you use your dress as a swimsuit cover. You could tweet a picture of how you accessorize with jewelry, boots, jackets, or whatever. You could tweet a picture of a family photo showing all the women of the family in sundresses. It's up to you. The sky is the limit. Just remember to keep everything tasteful. The contest for free dresses starts from now until July 4 of this year.
And if you don't have Twitter? Click here
So let's recap. Send me a tweet about sundresses and you are included into the $5 dress program. For life.
Each tweet from now until July 4 qualifies you for a chance to win free sundresses for a year.
Tweets must have the proper hashtag. The more creative the better your chances of winning.
You can send as many tweets as you want. If you have more than one tweet you have much better chances of winning.
In order to win the free dresses you have to buy at least one dress.
Thanks for reading. If you have questions you can email me at andrew@importblue.com or you can send me a Twitter @importblue
